Speakers

Bart Farrell, Ve Global, Spain

Born to dream big in California – and living to dream bigger in Spain, that sums up Bart Farrell. Creating, connecting, organizing, making moves and encouraging others to do the same are some of the ways he keeps occupied. By day he’s a talent manager and event organizer with award-winning adtech firm Ve Global, in his free time he is a you-tuber, hip hop producer, community leader and enamoured husband. Bart merges the online and offline into a funky fusion to stay fresh. He has organized events ranging from blockhain and big data to culinary entrepreneurship for immigrants and professional development. Let’s boogie.

 

 

Tim Leberecht, Business Romantic, US/Germany

Tim Leberecht is a German-American author and co-founder and co-CEO of The Business Romantic Society, a firm that helps organizations and leaders craft and implement humanist visions, platforms, and experiences in the age of machines. Previously, Tim served as the CMO of NBBJ, a global design and architecture firm. From 2006 to 2013, he was the CMO of the renowned product design and innovation consultancy Frog Design.

Tim is the author of The Business Romantic (HarperCollins, 2015), which has been translated into nine languages to date. Tim’s writing appears in publications such as the Harvard Business Review, Entrepreneur, Fast Company, Forbes, Fortune, Inc, Psychology Today, and Wired. He has spoken at many events and forums, including TED, DLD, Future Day, The Economist, SXSW, Thinking Digital, and the World Economic Forum. Tim serves on the World Economic Forum’s Europe Policy Group. He is the co-founder and co-curator of the 15 Toasts dinner series and the House of Beautiful Business.

After 14 years in San Francisco, Tim recently returned to Europe. He now lives in Berlin with his wife and daughter.

 

Fernando Ortíz-Ehmann, Saffron Consultants, Spain

Fernando has 10 years of experience working on the ‘client side’, and his professional knowledge covers marketing, branding, merchandising, retail and business development. He has led multi-cultural teams and has worked in, or with, more than 40 countries.

His career began in Boston, working in Brand Science and Market Research for both Millward Brown and Forrester Research. He then became International Marketing Director and Regional Director Europe for Perfumes Loewe (an LVMH brand). He has also launched the worldwide Hotels & Resorts channel at Spanish fashion brand Desigual, where he also led the company´s commercial efforts in the Asia-Pacific region.

Fernando joined Saffron in 2015 as a senior consultant and since then has worked with many of Saffron’s biggest clients, including Turkish Airlines and Barceló Hotels. In his free time he enjoys spending time with his wife and 3 children and also pursues his passion for perfumes.

 

Pedro Álvarez, Ideologo Branding. Pancracio Chocolates, Spain

Pedro is an economist, graphic designer and chocolatier. He has been an advertising, marketing and graphic design enthusiast since a very young age. As a graphic designer he learned from some of the fathers of modern graphic design like Milton Glaser, Massimo Vignelli, Paula Scher and Duane Michals at School of Visual Arts in NYC. There he met and collaborated with the sensation of the late nineties’ design scene: Alexander Gelman, founder of the famous Design Machine studio. In those years his passion for chocolate led him to become a chocolatier in the famous Culinary Arts Institute at NYU. After successfully creating packaging and designs for many products and brands with his team at studio ideólogo.com, he launched his own high-quality chocolate brand pancracio.com, which was enthusiastically received by high-end retailers and the end consumer. Pedro and his small team, led by designer and managing partner Raul Reguera, continues to create simple yet effective designs to help companies thrive by selling more and better products.

 

Hernán Braberman, Tridimage, Argentina

 Hernán is a partner and executive design director of Tridimage, the leading 3D branding, graphic design and structural packaging agency in Latin America. Its creative headquarters are located in Buenos Aires but the agency has account managers in Mexico, Ecuador and Guatemala.  In 1995, his passion for design led Hernán to found Tridimage. Since then, he has been constantly applying his knowledge in brand strategy and packaging design, building and renewing brands throughout Latin America and Europe.

Tridimage’s reputation has drawn the attention of both established and emerging companies operating in Latin America, the US and Europe. Tridimage has worked on over 7000 projects in more than 30 countries. Tridimage designs have won six Pentawards awards, three Vertex Awards and seven A’ Design awards, as well as Ameristar, Seal of Good Design, POPAI, Estrella del Sur and Pack Andina awards.

His work as a designer continues to take Hernán around the world, sharing his experience and knowledge with all those who recognize the limitless power of design.

 

Christian Eager, Turner Duckworth, United Kingdom

Christian spent the first 7 years of his career at Turner Duckworth, working on fmcg global brands and own label packaging. He then moved to co-found Designers Anonymous, where he worked with start-ups and established brands, using strategically creative design to strengthen their position on the marketplace. Designers Anonymous also developed a house range of design-led products from greeting cards to homewares, sold in retailers including Harrods, Selfridges, the Design Museum and MoMA. Christian’s passion for design is not confined to office hours: some of these ‘side projects’ have become commercial successes in their own right. For instance, he has a range of homeware available in the Tate gallery shop. Christian left Designers Anonymous in 2015 to return to Turner Duckworth as a Creative Director, based in their London studio.

 

Timo Anzalone, Freelance Designer, Italy

Timo Anzalone is a recent graduate from NABA, Nuova Accademia di Belle Arti Milano. A multi-disciplinary designer, technology-driven and polyglot, Timo loves to explore the intersections of brand design, storytelling and digital experiences. In 2016, Timo and his student team won the epda Award Future Packaging.

Patrizia Moschella, NABA Design School, Italy

Patrizia Moschella graduated in the Sociology of Cultural Process in Milan with a thesis entitled ‘Investing in the future’, which focused on the sociology of cultural processes, in particular the transmission of knowledge and culture between generations. Following graduation Patrizia worked in qualitative research with some respected international research institutions (Eurisko, Doxa, RQ, Synergia), specialising in social research, especially in the fields of education and creativity. This culminated in the publication of a well-received essay on expressive research entitled L’Educazione Diffusa in L’ancora del Mediterraneo, 2003. Since 2004 she has worked at NABA, where she is currently the Course Leader of the Bachelor of Arts degree course in Graphic Design and Art Direction, as well as Brand Design teacher. Another notable area of work is her ongoing participation in interdisciplinary platforms and inter-university activities, including socio-cultural projects and participation with the Milan municipality.

NABA Students, NABA Design School, Italy

Alessia Tempestini, Erica Caimi, Raffaella Sabella and Federico Croci are students at NABA, Nuova Accademia di Belle Arti. In 2017 they have successfully participated in a design competition carried out in cooperation between NABA and epda, initiated and under the patronage of drupa, the world’s biggest and most important tradefair for print and crossmedia solutions by Messe Düsseldorf. At the epda congress they will present their award-winning concept to the audience.

Beatriz Fernández Loizaga, Mahou-San Miguel Group, Spain

A qualified economist and practiced business developer and brand builder, Beatriz, who now holds the position of Marketing Director Water and Drinks at Mahou-San Miguel, has had a varied career, living and working in several countries. Over the years she has driven significant brand equity growth for some of the most admired international FMCG corporations.  Whether by chance or not, a good number of them were family-owned businesses.  Beatriz is passionate, innovative, hands-on, results-oriented and above all a people-oriented team player, team builder and leader. She strongly believes in accountability, trust and respect and acts accordingly.

 

Iñigo Madariaga, GREEN COLA IBERIA

Iñigo ls legally trained and over the past 20 years has held a number of legal positions within the Pepsi system. Prior to his current position he was VP&General Counsel with the Pepsi Bottling Group Europe. Before joining Pepsi, Iñigo worked for Baker & Mackezie and Ernst&Whinney ( now E&Y). Iñigo has continued to work with his private legal practice while, at the same time, managing his personal investments. In 2017, Iñigo, together with other investors, formed GREEN COLA IBERIA,SL. In July 2017 GREEN COLA IBERIA SL introduced GREEN COLA to the Iberian marketplace.

Julia König, LEONHARD KURZ Stiftung & Co. KG, Germany

Julia König is an alumni of media- and communication design and a passionate illustrator. She is working as a designer for LEONHARD KURZ , the graphics industry‘s world leader in hot stamping and coating technology. As a specialist, she combines design skills with an extensive knowledge of foil decoration to inspire and advise her customers for every project.  As part of the KURZ Trend team, Julia travels internationally in search of the latest trends in design, fashion and art. Together with her team she gathers, with a fine sense of what’s new and relevant, the tendencies to create the KURZ Trends.

Stefanie Schmidt, LEONHARD KURZ Stiftung & Co. KG, Germany

Stefanie Schmidt works as Product Manager DIGITAL METAL® for LEONHARD KURZ. She has been with KURZ for 12 years, collecting knowledge in the world of foil decoration in different application areas in Graphic and Plastic industry. Since 2012 she has been part of the team working on different solutions with the goal to combine the bright metal effects of foil decoration with the digital printing advantages.

Antoine Tesquier Tedeschi, MyPack, France

Antoine Tesquier Tedeschi is a French serial entrepreneur and co-founder of MyPack, a product scanner app that provides consumers with information on the product contents using visual recognition. MyPack has recently merged its activities with ONprint and LTU Tech, thus creating the leading French agency for visual intelligence. Antoine works closely with designers and advertising agencies to create new applications, as well as exploring and fully utilizing the potential of visual intelligence.

Jeremy Abbett, Creative Evangelist, Germany

Jeremy Tai Abbett inspires and collaborates with ambitious organizations dedicated to the realization of the creative ideas required to thrive in a world of constant change. He draws from his experience that is rooted in several ventures that found their genesis at the intersection of design and technology. Most recently, he has returned to his true passion of human-centered design after a four-year stint as Google’s Creative Evangelist.

Previous to Google Jeremy was the founding designer responsible for the branding and user-experience for the mobile start-up Stuffle. His efforts led to Stuffle winning a Webby Award, Lead Award, Lovie Award as well as being recognized by Apple as one of the best apps in 2012.

Jeremy also founded Fork Unstable Media in 1996 (with three projects that were acquired by the Museum of Modern Art, San Francisco, and a game that – to his credit – enraged the British Monarchy) and co-founded the multidisciplinary studio Truth Dare Double Dare. As a post-graduate student he co-founded Interaction Design Institute Ivrea and was an award-winning creative director at a handful of advertising agencies.